Helpappy Privacy Promise

Our Privacy Promise

We promise that we’ll tell you how we use your data and we’ll use it to ease your life admin burden. Plus, we’ll make sure we collect and store your data securely.

Safety is our number one priority

We have to collect and keep a little data about you, like your name, email address and payment details. We promise to collect, process, store and share your data safely and securely.

We use data to make your life easier.

We can use the contact details you share with us to inform and update you about changes to upcoming plans. Plus by listening to what our customers tell us, we can make changes, to make things easier where we can.

You're in control of your data

If you would like to stop receiving marketing from us, you can email us at [email protected] to unsubscribe.

If the information we hold on you is wrong, you can email us at [email protected] to let us know what needs updating and we will correct it.

Our Privacy Policy in Full

Helpappy is committed to protecting your safety and privacy, and takes its responsibilities regarding the security of customer information very seriously. This privacy policy explains what personal data we collect about you, how and why we use it, who we disclose it to, and how we protect your privacy.

1. Who is responsible for your data

Our Privacy Policy applies to the personal data that Helpappy collects and uses.

References in this Privacy Policy to “Helpappy”, “we”, “us” or “our” mean Helpappy Limited (a company registered in England and Wales with registration no 11034424 and registered office at 167 Uxbridge Road, London, United Kingdom, W7 3TH). We control the ways your personal data are collected and the purposes for which your personal data are used by Helpappy and are the “data controller” for the purposes of the UK Data Protection Act 1998 (as amended or replaced), the General Data Protection Regulation (EU) 2016/679 (the “GDPR”) and other applicable European data protection legislation.

2. Personal data we collect about you

When using the term “personal data” in our Privacy Policy, we mean information that relates to you and allows us to identify you, either directly or in combination with other information that we may hold. Your personal data may include for example your name, your contact details, information relating to your family or information on how you use our website or you interact with us.

Categories of data we collect

We may collect and process the following categories of information about you:

WhatWhyBasis of Processing
Your name and surname and your contact details (email address, telephone number and postal address)When you create an account on our websitePerformance of a contract
Information about your Life Admin needs e.g. holiday preferences, food preferences, schedule, the car you driveWhen you use a Helpappy PAPerformance of a contract
Information about your family and friends e.g. names and dates of birth, their gift preferences.When you use a Helpappy PA to organise something for another member of your familyPerformance of a contract
Information about your and your family's healthFor example when you use a Helpappy PA to book a doctor or dentist appointmentPerformance of a contract
Information about your transaction, including your payment card detailsWhen you purchase Helpappy services or when Helpappy purchases goods and/or services on your behalfPerformance of a contract
The communications you exchange with us (for example, your emails, letters, calls, or your messages on our online chat service)When you contact Helpappy or one of our PAs or we contact youPerformance of a contract
Your posts and messages on social media directed to HelpappyWhen you interact with us on social mediaPerformance of a contract
Your feedbackWhen you complete customer surveysPerformance of a contract

3. Special categories of data

In the course of providing services to you, we may collect information that could reveal your racial or ethnic origin, sexual orientation, political opinions physical or mental health, religious or philosophical beliefs, trade union membership or genetic or biometric data. Such information is considered “special categories of data” under the GDPR and other data protection laws. We only collect this information where you have given your explicit consent, it is necessary, or you have deliberately made it public. You have the right to withdraw such consent.

4. Sharing your personal data

Your personal data may be shared with our PAs. It may also be disclosed to a third party who acquires us or substantially all of our assets. Your personal data may be shared with a third party when you ask us to book or pay for goods or services on your behalf.

4. Marketing

We may from time to time send you emails or messages marketing similar products of services. We believe that this fulfils our legitimate interest as a business of hoping to convince our valued customers to use our services more. We will always give you the right to opt-out of receiving these messages.

6. Deleting your data

Once you choose to stop being a Helpappy customer, we will delete your personal data within 60 days unless we consider there is a legal reason not to do so.

7. Your rights

You have rights in respect of your personal data. These include the right to:

  • Request access to and rectification of your data;
  • Request deletion of your data;
  • Request we restrict processing your data;
  • Object to processing of your data; and
  • Request we transfer your data to you or a third party.

We will comply with the GDPR and other relevant data protection laws in relation to each of these rights.

8. Cookies

In order to improve our services, to provide you with more relevant content and to analyse how visitors use our website and app, we may use technologies, such as cookies, pixels or tracking software. Please be aware that in most cases we will not be able to identify you from the information we collect using these technologies.

For example, we use software to monitor customer traffic patterns and website usage to help us develop the design and layout of the website in order to enhance the experience of the visitors to our website. This software does not enable us to collect any personal data. In addition, in order to understand how our customers interact with the emails and the content that we send, we use pixels that allow us to know if the emails we send are opened or if the content of our emails is displayed in text or html form.

We also use cookies in our website, mobile app or in our emails. Cookies are small pieces of information stored by your browser on your computer's hard drive. They enable you to navigate on our website or app and allow us to provide features such as remembering aspects of your last flight search to make subsequent searches faster. You can delete cookies if you wish; while certain cookies are necessary for viewing and navigating on our website or app, most of the features will be still accessible without cookies.

9. Family/Friends of a Helpappy Customer?

If a Helpappy Customer uses Helpappy to book services on your behalf. In order to book these services, we may process your personal data that we have received from the Helpappy customer.

10. Right to lodge a complaint with the ICO

You have the right to lodge a complaint with the ICO (the UK’s data protection supervisory body). The ICO’s website is https://ico.org.uk where you can find contact details and the process for making a complaint.